Terms &
Conditions.

These terms and conditions ("Terms") govern your access to and use of the website theescalator.co and any services provided by The Escalator ("we", "us", "our"). By using our website or engaging us for services, you agree to these Terms. If you don't agree, please don't use the site or engage us.

The Escalator is a marketing agency based in the United Kingdom. For any questions about these Terms, contact us at oli@theescalator.co.

You may use our website for lawful purposes only. You must not:

• →Use it in any way that breaches applicable law or regulation.
• →Attempt to gain unauthorised access to the site, its servers, or any connected systems.
• →Introduce malware, scrape at scale, or interfere with normal operation.
• →Copy, republish, or resell content from the site without our written permission.

The specific scope, deliverables, timelines, and fees for any services we provide are set out in a separate written proposal, statement of work, or order form ("Engagement Terms"). Those Engagement Terms sit alongside these Terms. Where there's a conflict, the Engagement Terms take precedence for the specific engagement.

Fees are as stated in the applicable Engagement Terms and are exclusive of VAT unless otherwise stated. We typically operate on 6-month minimum partnerships with monthly billing, and we ask for the first half of the first month up front to get started. Invoices are payable within 14 days of issue unless agreed otherwise. Late payments may attract interest at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998.

You own the final deliverables produced for you under an engagement, including raw footage, scripts, designs, and content, once paid for in full. You also retain ownership of anything you provide to us (your brand, materials, and content). We retain ownership of our underlying know-how, tools, templates, and processes, and may use anonymised learnings to improve our services. Our website, brand, and content on theescalator.co remain our property.

Each party will keep the other's non-public information confidential and use it only to perform the engagement. This obligation continues after the engagement ends. It doesn't apply to information that is already public, independently known, or required to be disclosed by law.

Delivery of our services often relies on third-party platforms (for example LinkedIn, Google, Beehiiv, Descript, Calendly, analytics providers). We're not responsible for those platforms' availability, terms, algorithms, or policy changes. You're responsible for maintaining your own accounts on them and complying with their terms.

We work hard to drive results but, except where a specific guarantee is set out in your Engagement Terms (for example the ICP demand clause in our Scale package), we don't guarantee specific commercial outcomes such as sales, revenue, leads, rankings, or follower growth. Marketing results depend on many factors outside our control, including your product, market, and the platforms we use.

Nothing in these Terms limits or excludes liability that can't be limited or excluded under UK law (including for death or personal injury caused by negligence, or fraud). Subject to that:

• →We're not liable for indirect, consequential, or special losses, or for loss of profits, revenue, goodwill, or data.
• →Our total aggregate liability under or in connection with any engagement is capped at the fees paid to us for that engagement in the 6 months before the event giving rise to the claim.

Either party may terminate an engagement in line with the notice period stated in the applicable Engagement Terms (typically after the 6-month minimum, rolling monthly with 30 days' notice). Either party may terminate immediately for material breach that isn't remedied within 14 days of written notice. Fees for work completed and expenses incurred up to termination remain payable.

We may update these Terms from time to time. The "last updated" date at the top reflects the most recent revision. Continued use of the site or our services after changes means you accept the updated Terms.

These Terms and any dispute or claim arising out of them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Questions about these Terms? Email us at oli@theescalator.co.