Privacy
Policy.

The Escalator ("we", "us", "our") is a marketing agency operating the website theescalator.co. We are the data controller responsible for your personal data. For any questions about this policy or how we handle your data, contact us at oli@theescalator.co.

We collect the following categories of personal data:

• →Contact details you submit through our forms (name, work email, company, role).
• →Qualifier responses you provide when booking a call (e.g. about your business, goals, and blockers).
• →Newsletter sign-ups (email address and marketing consent).
• →Technical data such as IP address, browser type, device, referring URL, pages visited, and time on site, collected automatically by analytics and tracking tools.
• →Communications you send us by email or via booking tools.

We process your personal data to:

• →Respond to enquiries, schedule calls, and deliver our services.
• →Send you newsletters and marketing communications where you have opted in (you can unsubscribe at any time).
• →Measure and improve the performance of our website, content, and marketing campaigns.
• →Comply with our legal and regulatory obligations.

Under UK GDPR we rely on the following legal bases: your consent (newsletter sign-ups, non-essential cookies), legitimate interests (running and promoting our business, measuring marketing performance, securing our website), performance of a contract (delivering services you've engaged us for), and legal obligation (record-keeping, tax, accounting).

Our site uses cookies and similar technologies to understand how visitors engage with our content and to measure advertising performance. The main tools we use are:

• →Google Analytics (GA4) — aggregated traffic and behaviour analytics.
• →LinkedIn Insight Tag — measures LinkedIn ad performance and enables retargeting.
• →RB2B — identifies anonymous US-based business visitors to improve outbound relevance.
• →Essential cookies — required for core site functionality.

You can control cookies via your browser settings and opt out of Google Analytics via Google's opt-out tool.

We never sell your personal data. We share it only with trusted service providers who help us run our business, including: hosting and infrastructure providers, email and newsletter tools (e.g. Beehiiv), scheduling tools (e.g. Calendly), analytics providers (Google, LinkedIn, RB2B), and CRM/communication tools. These providers process data on our behalf under appropriate contractual safeguards.

Some of our providers are located outside the UK/EEA. Where data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, or adequacy decisions.

We keep personal data only for as long as needed for the purpose it was collected, to provide our services, or to comply with our legal obligations. Newsletter data is kept until you unsubscribe. Enquiry and qualifier data is typically retained for up to 24 months from last contact.

Under UK GDPR you have the right to:

• →Access the personal data we hold about you.
• →Request correction or deletion of your data.
• →Restrict or object to processing.
• →Withdraw consent at any time.
• →Request data portability.
• →Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, email oli@theescalator.co.

We use appropriate technical and organisational measures to protect your data. No method of transmission over the internet is 100% secure, but we work hard to safeguard your information.

We may update this policy from time to time. The "last updated" date at the top reflects the most recent revision. Material changes will be communicated where appropriate.

Questions, requests, or complaints? Email us at oli@theescalator.co.